“Structural inequality is the fight of our time. Philanthropy, are you in it?”

Dr. Robert Ross, CEO of The California Endowment, framed this challenge in a panel at a recent conference on philanthropy sponsored by USC’s Center on Philanthropy and Public Policy, and he called on foundations to “spend” their brands – to put the good will they have accrued – in fighting inequality.

This reminded me of similar excellent advice Dr. Ross shared with California United Way board members and leaders at our 2012 Capitol Day in Sacramento. Dr. Ross discussed the distinct role United Way plays in the social sector and the opportunities we have to improve well-being in health, education and income throughout California. He thanked us for getting in the fight, and also encouraged us to use all the good will we can call upon in our communities to push for positive change. Click here to read his remarks, posed with his permission.